Retail Rocket Science Blog: Email personalization

A case of 26% conversion growth with the help of personal recommendations in Meleon’s newsletters
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Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real time. […]

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